Free Society
Free Society
Cart 0
  • Sneakers
  • Hypewear
    • Brands
      • Essentials
      • Drew House
      • Supreme
      • Vlone
      • ASSC
      • OVO
      • Represent
    • T-Shirts
    • Sweatshirts
    • Hoodies
    • Shorts
  • Watches
  • Homegrown
    • Brands
      • Braquette
      • Blue Jam
      • Nude
      • Rhpso
      • Abnorml
      • Holy Heads
      • DesiFLexx
      • SULLITT
      • Teeside
  • Hidden Gems
My Account
Log in Register
India (INR ₹)
Afghanistan (INR ₹)
Åland Islands (INR ₹)
Albania (INR ₹)
Algeria (INR ₹)
Andorra (INR ₹)
Angola (INR ₹)
Anguilla (INR ₹)
Antigua & Barbuda (INR ₹)
Argentina (INR ₹)
Armenia (INR ₹)
Aruba (INR ₹)
Ascension Island (INR ₹)
Australia (INR ₹)
Austria (INR ₹)
Azerbaijan (INR ₹)
Bahamas (INR ₹)
Bahrain (INR ₹)
Bangladesh (INR ₹)
Barbados (INR ₹)
Belarus (INR ₹)
Belgium (INR ₹)
Belize (INR ₹)
Benin (INR ₹)
Bermuda (INR ₹)
Bhutan (INR ₹)
Bolivia (INR ₹)
Bosnia & Herzegovina (INR ₹)
Botswana (INR ₹)
Brazil (INR ₹)
British Indian Ocean Territory (INR ₹)
British Virgin Islands (INR ₹)
Brunei (INR ₹)
Bulgaria (INR ₹)
Burkina Faso (INR ₹)
Burundi (INR ₹)
Cambodia (INR ₹)
Cameroon (INR ₹)
Canada (INR ₹)
Cape Verde (INR ₹)
Caribbean Netherlands (INR ₹)
Cayman Islands (INR ₹)
Central African Republic (INR ₹)
Chad (INR ₹)
Chile (INR ₹)
China (INR ₹)
Christmas Island (INR ₹)
Cocos (Keeling) Islands (INR ₹)
Colombia (INR ₹)
Comoros (INR ₹)
Congo - Brazzaville (INR ₹)
Congo - Kinshasa (INR ₹)
Cook Islands (INR ₹)
Costa Rica (INR ₹)
Côte d’Ivoire (INR ₹)
Croatia (INR ₹)
Curaçao (INR ₹)
Cyprus (INR ₹)
Czechia (INR ₹)
Denmark (INR ₹)
Djibouti (INR ₹)
Dominica (INR ₹)
Dominican Republic (INR ₹)
Ecuador (INR ₹)
Egypt (INR ₹)
El Salvador (INR ₹)
Equatorial Guinea (INR ₹)
Eritrea (INR ₹)
Estonia (INR ₹)
Eswatini (INR ₹)
Ethiopia (INR ₹)
Falkland Islands (INR ₹)
Faroe Islands (INR ₹)
Fiji (INR ₹)
Finland (INR ₹)
France (INR ₹)
French Guiana (INR ₹)
French Polynesia (INR ₹)
French Southern Territories (INR ₹)
Gabon (INR ₹)
Gambia (INR ₹)
Georgia (INR ₹)
Germany (INR ₹)
Ghana (INR ₹)
Gibraltar (INR ₹)
Greece (INR ₹)
Greenland (INR ₹)
Grenada (INR ₹)
Guadeloupe (INR ₹)
Guatemala (INR ₹)
Guernsey (INR ₹)
Guinea (INR ₹)
Guinea-Bissau (INR ₹)
Guyana (INR ₹)
Haiti (INR ₹)
Honduras (INR ₹)
Hong Kong SAR (INR ₹)
Hungary (INR ₹)
Iceland (INR ₹)
India (INR ₹)
Indonesia (INR ₹)
Iraq (INR ₹)
Ireland (INR ₹)
Isle of Man (INR ₹)
Israel (INR ₹)
Italy (INR ₹)
Jamaica (INR ₹)
Japan (INR ₹)
Jersey (INR ₹)
Jordan (INR ₹)
Kazakhstan (INR ₹)
Kenya (INR ₹)
Kiribati (INR ₹)
Kosovo (INR ₹)
Kuwait (INR ₹)
Kyrgyzstan (INR ₹)
Laos (INR ₹)
Latvia (INR ₹)
Lebanon (INR ₹)
Lesotho (INR ₹)
Liberia (INR ₹)
Libya (INR ₹)
Liechtenstein (INR ₹)
Lithuania (INR ₹)
Luxembourg (INR ₹)
Macao SAR (INR ₹)
Madagascar (INR ₹)
Malawi (INR ₹)
Malaysia (INR ₹)
Maldives (INR ₹)
Mali (INR ₹)
Malta (INR ₹)
Martinique (INR ₹)
Mauritania (INR ₹)
Mauritius (INR ₹)
Mayotte (INR ₹)
Mexico (INR ₹)
Moldova (INR ₹)
Monaco (INR ₹)
Mongolia (INR ₹)
Montenegro (INR ₹)
Montserrat (INR ₹)
Morocco (INR ₹)
Mozambique (INR ₹)
Myanmar (Burma) (INR ₹)
Namibia (INR ₹)
Nauru (INR ₹)
Nepal (INR ₹)
Netherlands (INR ₹)
New Caledonia (INR ₹)
New Zealand (INR ₹)
Nicaragua (INR ₹)
Niger (INR ₹)
Nigeria (INR ₹)
Niue (INR ₹)
Norfolk Island (INR ₹)
North Macedonia (INR ₹)
Norway (INR ₹)
Oman (INR ₹)
Pakistan (INR ₹)
Palestinian Territories (INR ₹)
Panama (INR ₹)
Papua New Guinea (INR ₹)
Paraguay (INR ₹)
Peru (INR ₹)
Philippines (INR ₹)
Pitcairn Islands (INR ₹)
Poland (INR ₹)
Portugal (INR ₹)
Qatar (INR ₹)
Réunion (INR ₹)
Romania (INR ₹)
Russia (INR ₹)
Rwanda (INR ₹)
Samoa (INR ₹)
San Marino (INR ₹)
São Tomé & Príncipe (INR ₹)
Saudi Arabia (INR ₹)
Senegal (INR ₹)
Serbia (INR ₹)
Seychelles (INR ₹)
Sierra Leone (INR ₹)
Singapore (INR ₹)
Sint Maarten (INR ₹)
Slovakia (INR ₹)
Slovenia (INR ₹)
Solomon Islands (INR ₹)
Somalia (INR ₹)
South Africa (INR ₹)
South Georgia & South Sandwich Islands (INR ₹)
South Korea (INR ₹)
South Sudan (INR ₹)
Spain (INR ₹)
Sri Lanka (INR ₹)
St. Barthélemy (INR ₹)
St. Helena (INR ₹)
St. Kitts & Nevis (INR ₹)
St. Lucia (INR ₹)
St. Martin (INR ₹)
St. Pierre & Miquelon (INR ₹)
St. Vincent & Grenadines (INR ₹)
Sudan (INR ₹)
Suriname (INR ₹)
Svalbard & Jan Mayen (INR ₹)
Sweden (INR ₹)
Switzerland (INR ₹)
Taiwan (INR ₹)
Tajikistan (INR ₹)
Tanzania (INR ₹)
Thailand (INR ₹)
Timor-Leste (INR ₹)
Togo (INR ₹)
Tokelau (INR ₹)
Tonga (INR ₹)
Trinidad & Tobago (INR ₹)
Tristan da Cunha (INR ₹)
Tunisia (INR ₹)
Türkiye (INR ₹)
Turkmenistan (INR ₹)
Turks & Caicos Islands (INR ₹)
Tuvalu (INR ₹)
U.S. Outlying Islands (INR ₹)
Uganda (INR ₹)
Ukraine (INR ₹)
United Arab Emirates (INR ₹)
United Kingdom (INR ₹)
United States (INR ₹)
Uruguay (INR ₹)
Uzbekistan (INR ₹)
Vanuatu (INR ₹)
Vatican City (INR ₹)
Venezuela (INR ₹)
Vietnam (INR ₹)
Wallis & Futuna (INR ₹)
Western Sahara (INR ₹)
Yemen (INR ₹)
Zambia (INR ₹)
Zimbabwe (INR ₹)
Free Society
Free Society
  • Sneakers
  • Hypewear
    • Brands
      • Essentials
      • Drew House
      • Supreme
      • Vlone
      • ASSC
      • OVO
      • Represent
    • T-Shirts
    • Sweatshirts
    • Hoodies
    • Shorts
  • Watches
  • Homegrown
    • Brands
      • Braquette
      • Blue Jam
      • Nude
      • Rhpso
      • Abnorml
      • Holy Heads
      • DesiFLexx
      • SULLITT
      • Teeside
  • Hidden Gems
Account Cart 0
FreeMAG

FS Reads: Nike X Metaverse.

by Abhishek Agrawal on Nov 08, 2021
FS Reads: Nike X Metaverse.

We have all heard about Facebook’s new project ‘Metaverse’. If you are not familiar with it, the Metaverse is the next evolution of social technology. It is a virtual reality space that people can enter and access through high-end technology. It will enable you to socialize, learn, collaborate and play in ways that go beyond your imagination. However, the question is, why Nike is keen to enter the virtual world? What does it plan to do with it? Get the full rundown below. 

As per the data revealed by U.S. Patent and Trademark Office, Nike filed seven different trademark applications on October 27 to release virtual sneakers and apparel. The company listed out several of its trademark logos, including the brand’s famous slogan ‘Just do it.’ Other logos include the Air Jordan ‘Jumpman’, SNKRS app logo, and the all-time classic Swoosh.

“Nike is protecting their trademarks for this new era,” said Josh Gerben, a trademark attorney

Nike is heading to the metaverse.

On October 27th the company filed new trademark applications for NIKE, JUST DO IT and the swoosh logo.

The filings indicate an intent to make and sell NIKE-branded VIRTUAL shoes and clothing.#Nike #Metaverse pic.twitter.com/nisKVm2CTq

— Josh Gerben (@JoshGerben) November 1, 2021

 

Although Nike has not revealed any official plans for Metaverse, they may unveil exclusive Nike NFTs and downloadable goods such as computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, etc shortly. 

A few weeks ago, Nike revealed two new job applications for virtual footwear and virtual material designer. As per the job description, the company is looking for a highly creative problem solver who has an expert understanding of a variety of 3D software and virtual material creation tools. This role sits in the Digital Product Creation group, a team focusing on igniting the digital and virtual revolution at Nike. 

 “You will play a key role in redefining our digital world, ushering us into the metaverse, and growing our team’s capabilities”, Nike enunciates. 

It is fascinating how giant company like Nike is gearing up for Metaverse. The billion-dollar corporation has been around for years. Nike being the first one to expand its operations in the virtual realm proves that it does not wish to leave the top spot. 

What are your thoughts on Nike entering the Metaverse? Let us know.


Previous
FS Reads: Travis Scott's plan to takeover 2022.
Next
Album Review: Gunna's Final Instalment of Drip Season.

Related Articles

A Beginner’s Guide to Becoming a Sneakerhead

A Beginner’s Guide to Becoming a Sneakerhead

Barbie Premiere Fits - The most Barbie-fied celebs at the event

Barbie Premiere Fits - The most Barbie-fied celebs at the event

Threads - Just…bleh or the new Twitter?

Threads - Just…bleh or the new Twitter?

Nike to relaunch Kobe's signature line on Kobe Day 2023

Nike to relaunch Kobe's signature line on Kobe Day 2023

Tags

  • Broadcast
  • Event Recap
  • Fashion
  • Film
  • Hype
  • Opinion
  • Paris Fashion Week
  • Sneakers

Let’s get in touch

Sign up for our newsletter and receive 10% off your first order

Quick link

  • Freemag

Company

  • About Us
  • Contact
  • FAQ'S
  • Privacy
  • Refund and Exchange Policy
  • Terms of Service
  • Shipping & Returns
  • Terms & Conditions

Our store

© FREE SOCIETY 2025
Payment options:
    Cart 0
    This website uses cookies to ensure you get the best experience on our website. Learn more

    Shopping Cart

    Your cart is currently empty.
    Add note for seller
    Estimate shipping rates
    Add a discount code
    null
    Subtotal Rs. 0.00
    View Cart

    Search our store

    Free Society
    Free Society
    Account Cart 0
    Popular Searches:
    T-Shirt Watches Bags