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The constant failure to buy your favorite pair of sneakers could be frustrating. In reality, the sneaker game is an absolute trap and taking Ls early morning on Nike SNKRS is something we are all familiar with. In this week’s FS Reads we dive deep into understanding why is it so tough to buy sneakers on Nike SNKRS India.  Nike’s infamous strategy of keeping things exclusive has made Jordans more valuable than ever. Nike CEO John Donahoe describes the strategy for modern-day releases as ‘Exclusivity at scale.’ This means they want to keep the hype high while meeting some of the demand. With...

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If you are familiar with the sneaker culture, you know how massive the resale market is. The community is expanding rapidly in India and it’s only set to grow in upcoming years. However, many opine that the secondary market is a pain. In this week’s FREEMAG article we dive deep into understanding the resale market and what’s the effect of it on the culture. Get the full rundown below:  What is the resale market and how does it work? The resale market is a marketplace where a sneaker reseller sells limited-edition pairs of deadstock sneakers to another consumer for a...

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If you’re a fan of upcycled fashion, you've probably heard of this brand. For those who don’t know, Dust of Gods by Antonio Tadrissi is a brand creating truly unique and wearable art. In this week’s FREEMAG article we dive deep into understanding how a visionary mindset led to the creation of ‘Dust Of Gods’.  Starting as a molecular biologist with a keen interest in architecture and design, the Toronto native started the brand in 2017. The concept and idea were straightforward but distinct from others. DOG focuses on being creative and showing innovative results keeping in mind sustainability. Tadrissi’s influential...

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If there is one person that every fashion designer and sneakerhead looks up to, it is Virgil Abloh. It is unimportant to question why, but if you are new to the world of fashion and sneakers, you should not stop reading this article. In today’s FREEMAG blog, we talk about Virgil Abloh and his remarkable life. Abloh grew up with a passion for skateboarding, which he attributes to sparking his early interest in fashion. He also became interested in DJing, which became an important aspect of his career. Abloh met the American rapper, Kanye West while studying Civil Engineering at...

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If you are a sneaker enthusiast, you know the culture has been around for decades. Although it is fairly new in India, it was introduced in the states back in the 1980s. Ever since the rise of Indian Sneaker culture, the market has shown a dynamic trend. In this week’s FREEMAG article, we talk about air Jordan 1 high and its hype in India.  We all know why Jordan 1 Highs tops the list of Nike’s best sneaker silhouette. It’s the history and value that particular shoe holds. However, the hype and trend tend to hit the rock bottom at...

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