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Since his 2018 record "Harder Than Ever," the Atlanta rapper has been controlling the charts with his iconic flow, voice manipulation, and emotional delivery. Lil Baby has carved out a niche for himself in the rap world, with a Grammy-winning, diamond-certified song and even being recruited to produce the FIFA World Cup 2023 anthem. Over the past two years, Lil Baby has dropped a solo album, "My Turn," a collaborative project with Lil Durk, and show-stealing verses on DJ Khaled, Nav, and Gucci Mane tracks, as well as sharing his journey and ascent to popularity in the Amazon Prime documentary,...

Ever since the advent of sneaker culture in India, we have experienced odd fluctuations in the hype and demand for Yeezy. It made a big entrance into the community and has continued to exist ever since. In this week’s FS Reads, we talk about the hype of Adidas Yeezy by Kanye West in the Indian sneaker market.   To analyze the Yeezy trend in India, let’s take a closer look at how the sneaker was performing when it first arrived in India. Back in 2015, Adidas dropped the iconic Yeezy Boost 350 “Pirate black”. The sportswear label had only imported 30...

After months of teasing, NAV has finally released his new album, Demons Protected By Angels. This time, the brown boy came through with a unique sound and did not disappoint. The record features 19 tracks with some of rap’s biggest heavyweights. It’s filled with stars like Travis Scott, Future, Lil Baby, Lil Durk, Lil Uzi, and more. As per social media, people believe "DPBA" might be Nav’s greatest effort.  To find out if the conjecture is correct, we go deep into Nav's fourth studio album, "Demons Protected By Angels," in this week's FREEMAG review.  Is the album worth it? If...

Over the years, we’ve seen a significant rise in the popularity of luxury watches. At this point, it is not just a timepiece but an investment. The most surprising aspect is that these timepieces have suddenly become synonymous with high fashion and sneaker culture. In this week’s FS Reads, we delve into the world of luxury timepieces and how they have evolved into a fashion statement. Wristwatches are no longer considered simple items to be glanced at to track the passage of time. The advent of high-end watches has given birth to a community of people who use the vessels to display...

Following a month of social media tease, excerpts, and launch of ‘Staying Alive’ featuring Drake and Lil Baby, DJ Khaled has finally dropped his 13th studio album ‘GOD DID’. When it comes to features, the American record producer never falls back. The album features a heavy dose of artists such as Drake, Lil Wayne, Jay-Z, Rick Ross, Future, Migos‘ Quavo, and Takeoff, SZA, Travis Scott, Gunna, 21 Savage, Kodak Black, Lil Baby, Jadakiss, a posthumous appearance from Juice Wrld (on a track titled ‘Juice Wrld Did’) and more. The most surprising part about the album is Kanye West and the...