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At the start of streetwear and sneakers culture, brands were inclined towards targeting the male audience. Over the years we’ve seen a drastic change in the culture. It went from being heavily male-dominated to adopting a gender-neutral strategy. Brands and sneaker labels have realized the potential female customers hold. However, the question of the hour is how did the transition take place, and are the female customers the new target audience?   To talk about this subject in detail, it’s important to understand the roots of both cultures. The streetwear culture has been evolving for decades. As we all know, It...

Hip Hop is arguably one of the most popular music genres globally. One of the ways to enjoy your favorite songs is through music videos. Unpopular opinion, many don’t care about music videos and fail to see the innovation and art behind them. It is not merely a video presenting a song but a visual representation of the art and concept behind the song. In today’s Freemag article we picked the top drawer music videos of 2021. Keep reading to know this week's music video staff picks from our Freesociety team.  Rush B & AB! - Honey Berry  ‘Honey Berry’...

The world of streetwear/high fashion and sneakers goes hand in hand with Hip-hop. In recent times, apparel from famous brands and sneakers have become a status symbol. If you think of top rappers with the best style, Lord flacko tops that list. Call him an innovator or trendsetter, asap rocky has one hell of a unique style. The evolution of his style is pretty insane. You can spot him wearing some of the craziest outfits which not everyone can pull off. Here’s a brief breakdown of Flacko’s style over the last decade.  In an interview, Rocky claimed that he started...

After delaying the album for 6 months, Drake finally dropped his sixth studio record ‘Certified lover boy’ on September 3. The most striking part of its launch is the fact that Drizzy came through with his album 5 days after Donda was released. If you are a Drake or Ye fan, chances are you know about their decade-long feud and their recent brawl on social media. (If not, check out our blog on Drake Kanye beef). Needless to say, both the projects were highly anticipated by fans. Many opine that the project is filled with toxic masculinity and lacks creative insight. Fans...

Every sneaker collector has a fascinating story to share. The world of sneakers is so diverse and inclusive that it’s pretty easy to get addicted to the culture. In this week’s FS Portrait we talk about how Aryammaan’s passion for the culture transitioned from curating Pokemon cards to priceless sneakers.   How were you introduced to sneaker culture? How did your journey start? Growing up I was heavily into collecting things. It started with pokemon cards, Tazos to football jerseys, and studs. However, As I became older, I was inclined towards sneakers and found my keen interest in the culture. It...