FS Reads: How Squid Game has made Tracksuits and Vans Hot.
The popularity of the squid game surged after 4 days of its release. The series has taken the world by storm and It is now one of the top shows you can watch on Netflix. However, What is Squid Game? What’s so special about the series? How did it make tracksuits and vans hot? and what’s happening now? Get the full scoop of the article below:
What is Squid Game?
Lured by the prize money, hundreds of contestants with debt participate in a series of deadly games. The winner gets 45.6 billion won ( 2,264,524,440 INR). The competition is based on Korean children’s games however the stakes are fatal. The Korean survival drama series aired on Netflix on September 17, 2021, and blew up in 4 days. It has successfully become Netflix’s biggest hit with 111 million views worldwide.
What’s so special about the series?
“It took me almost a decade to pitch and create the K-drama series due to its ‘bizarre’ concept,” says Director Hwang Dong-hyuk.
As surprising as it sounds, the creator of the series came up with the idea back in 2008 and wrote a script year later. However, it took a decade to release it due to its explicit and violent plot. People were surprised to see the social and economic disparities in South Korea. The deadly elimination twist held the audience till the end. The plot and concept of the series are relatively new for the viewers. It's understandable how it grew so fast.
“After about 12 years, the world has changed into a place where such peculiar, violent survival stories are welcomed,” he added.
How did it make tracksuits and Vans hot?
According to NYTimes, The demand for tracksuits, Vans White Slip-on has spiked. Interest in tracksuits has nearly doubled since the series debuted in mid-September. Searches for white sneakers are up by 145 percent with vans getting a special boost in the last week. All these apparel and outfits top the costume list for Halloween.
What's happening now?
Squid game is now Netflix’s biggest hit with whooping 111 million viewers worldwide. As per a recent HYPEBEAST article, ‘According to Spotify, Squid Game has recently inspired thousands of playlists. The show has also made fashion headlines as Jun Ho-Yeon becomes Louis Vuitton’s newest global ambassador. The streaming platform also recently announced new customizable apparel surrounding the TV show.
As for the future, Hwang (The Director of Squid game) said that while he has a few ideas floating, he has no immediate plans to develop a second season of the show.
Have you watched Squid Game yet? Let us know your thoughts.