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If you are a drake fan, chances are you have heard about OVO. The transition from being a blog page to a clothing brand/record label has been unreal. However, who is the real brainchild behind the famous owl logo, which gave rise to a multi-million dollar venture? Here’s a breakdown of October’s very own. It all started a decade ago when Drake was mostly known as the actor from Degrassi. Although he was slowly shifting to music, he started OVO as a blog page on Myspace with Oliver ‘Ollie’ El-Khatib. The blog was originally made for covering the hottest music, latest fashion, and art...

If you are a Drake or Kanye west fan, chances are you have heard about their rivalry. Recently, the beef between both the artists sparked when drake was seen dropping bars at Ye on Trippie Redd’s new record Trip At Knight, on the track ‘Betrayal’.  As surprising as it sounds both the rappers have had unresolved feuds for a decade. If you are not well informed on the subject, here’s a brief breakdown of their dispute.  Ye played a crucial role in Drake’s early career, producing songs and directing his first-ever music video ‘Best I ever had ’. The question arises how did...

Over the last few months, you’ve probably come across the term NFT. Non-fungible tokens (NFT) are a type of tangible and intangible digital asset which has taken over the internet this year, with artists digitizing their works and offering the same at substantial prices as NFTs. However, the question arises that what is NFT? Why the popularity surged at an alarming rate and how celebrities are making millions of it. Here is everything you need to know about it.   What is an NFT and what's so special about them? NFTs is a digital asset that exists on a blockchain. The digital asset...

If you are a sucker for simple yet stylish apparel with utmost comfort, Warping theories is the one for you. The label's concept of incorporating comfort into style with a fresh set of colorways has successfully helped them in achieving an admirable milestone. However, the question arises, how did they end up here, and what's their story? We sat down with their founders to know more.        What is Warping Theories and when was it founded?  Founded in January 2021, Warping Theories is a streetwear label started out by two individuals who were initially running separate brands -...

Three weeks ahead of its release, an official trailer for Pop smoke’s second posthumous ‘Faith’ was premiered on his YouTube Channel. The highly anticipated project comes one year after the tragic death of the rapper in his LA mansion. The 20 track record features a heavy dose of artists such as Kanye West, Pusha T, Pharrell Williams, 21 savage and many more. However, the first posthumous album  ‘Shoot for the star, aim for the moon’ set the bar too high and fans are not so happy with the new release.   While others enjoyed listening to new pop smoke music with his growling vocals, a...